- The key element 5. A good offer
- Ecologically friendly 6. Suitable even for small kids
- Play and learn 7. A reason for complaint
- A meaningful name 8. Family business
A. The company that makes the famous little plastic bricks known as LEGO started as a small shop in the town of Billund in Denmark. It made and sold wooden toys, stepladders, and ironing boards. Soon the business became known as LEGO. It came from the Danish words ‘LEg GOdt’, meaning ‘play well’. Later, it was realized that the original meaning in Latin was ‘I put together’.
B. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has come a long way from a small carpenter’s workshop to a modern, global corporation, the world’s third-largest producer of toys. Lego has passed from father to son and is now owned by a grandchild of the founder. As a child, he often came up with the ideas for new models and Lego sets.
C. The company LEGO has been awarded ‘Toy of the Century’ twice. The company owes its success to the traditional Lego brick, which is their main product. The brick in its present form appeared in 1958 and since then has remained the main component of all Lego sets. This little piece of plastic offers unlimited building possibilities. It lets children experiment and try out their creative ideas.
D. Windsor LEGOLAND theme park has a wide choice of rides, attractions, shows, shops and cafes. It is a perfect place for a family day out. Those who buy two-day tickets can stay overnight in the LEGO themed hotel in the centre of the park. The hotel is not cheap but you get your second day in LEGOLAND absolutely free. So you can double your fun for the same price.
E. Last year Charlotte Benjamin wrote a letter to the Lego Company in which she complained that during a visit to the toy store she noticed that ‘there are lots of Lego boy people and barely any Lego girls.’ She felt sad that, in Lego, girl figures mostly sat at home, went shopping and had no job. At the same time boy figures went on adventures, worked, saved people, and ‘even swam with sharks’.
F. Lego Games are a great way of having fun together with family and friends. These sets excite imagination and improve creativity because the child needs to put a game together before he or she can play it. They also develop hand and eye coordination, teach children to follow directions with logic, find scientific and technological solutions. In a fun way these games promote basic ideas of Maths, Geometry and Engineering.
G. The LEGO Group releases thousands of sets with a variety of themes. In 1969 the company introduced Lego Duplo designed for children who are 1 to 5 years old. Duplo bricks are twice the length, height and width of traditional Lego bricks. It makes them easier to handle and less likely to be swallowed by younger children. Duplo sets now include farm, zoo, town, castle, and pirate sets.